Washington, DC · Portfolio 2026

David
Perchuk

Product designer & marketer crafting at the intersection of hardware, AI, and the human experience — drawn to details others overlook, and the stories objects tell without words.
“People will sense care.” — Jony Ive

Collaborations & Experience

L'Oréal
L'Oréal Professional Products
HumanX
Center for Emerging Global Leaders
U.S. Department of State
IDSA GW
GWU
L'Oréal Academy
L'Oréal
L'Oréal Professional Products
HumanX
Center for Emerging Global Leaders
U.S. Department of State
IDSA GW
GWU
L'Oréal Academy
L'Oréal
L'Oréal Professional Products
HumanX
Center for Emerging Global Leaders
U.S. Department of State
IDSA GW
GWU
L'Oréal Academy

Selected Work

Product &
Experience

Hardware, AI, and brand design built for people who carry everything with them.

01
L’Oréal Groupe · Brandstorm USA Winners ’25 · Barney J. Smith & Shoki Sakuma
LooksMax™

A 2-in-1 modular skincare device for mobile use. Magnetic cartridge system swaps between lip care and fragrance in seconds. Winner, L’Oréal Brandstorm USA 2026.

Product Design
02
L’Oréal Groupe · AI Hardware
SunMax™

Sun-care powered by AI prediction of weather-to-skin application. Camera, temperature sensor, and live UV display.

AI · Hardware
03
Concept · Premium Travel · United Airlines
VANTAGE

Skincare mobility system with Precision Magnetic Rings. Spray, Cream, and Lip Balm inserts snap in instantly.

Brand · System
04
L’Oréal Luxe × YSL Beaué · Concept
VUE

The 1st ever fragrance-emitting smart glasses. AI mood-sensing in a Wayfarer-inspired form.

Wearables
05
Concept · First clip-on wearable for scent
Aura Clipe

Magnetic tile swaps between fragrances. Custom aluminum alloy, HDPT coating. YSL, Armani, and botanical editions.

Industrial Design
06
Hospitality · BOND Studio · 242 W 29 St, NY
SAINT

Personal sauna and ice bath designed by BOND. Where Aesop meets Aman. Suite B2, 8:00–9:30am.

Hospitality
Award
Brandstorm USA ’25

L’Oréal Brandstorm USA National Winners — LooksMax™ with Barney J. Smith & Shoki Sakuma. Washington, DC.

Conference Role
HumanX Pavilion

Manager, Special Projects & Pavilion (Part-Time). #1 AI Conference. April 6–9, 2026 · San Francisco.

humanx.co →
Leadership
IDSA GW

Chairman of the Board, Industrial Designers Society of America at The George Washington University.

L’Oréal Brandstorm USA · 2025

Where We Started,
Where We’re Going

Team LooksMax — from a two-in-one idea sketched on loose-leaf to the winners’ circle at L’Oréal Brandstorm USA.

National Winners Team LooksMax at L'Oréal Brandstorm USA 2025, standing in front of the L'Oréal Brandstorm screen.

Team LooksMax wins L’Oréal Brandstorm USA 2025.

Three of us, one idea, and a modular beauty system that took the national stage.

The Journey
Original handwritten napkin sketch of the LooksMax two-in-one PRO Looks concept.
01 — The Spark
A two-in-one, on loose-leaf

It began as a sketch: a 2-in-1 model breaking down into a fragrance tube, lip balm, and grip — dimensions, materials, and refillable formulas all worked out by hand.

Early grey modular concept render of LooksMax held in hand, labeled with cap, spray nozzle, modular container, indicator light, and grip design.
02 — First Form
The first modular prototype

The idea took shape: a pocket-sized modular body — spray nozzle, container, indicator light, and an ergonomic grip that snapped together in the hand.

03 — Where We’re Going
A refined magnetic system

Today it’s a fully modular, magnetic product. See the finished design just below.

L’Oréal Groupe · Product Design

The Product That
Changed the Journey

LooksMax — a fully modular beauty system. One body, every essential, snapped together and carried anywhere.

LooksMax by L'Oréal — exploded view of the modular product: side clip, magnetic connector ring, ergonomic spray, ergonomic rotation tool, lip balm, and precision base.
LM · LooksMax by L’Oréal

Modular by design.

A single magnetic core lets every component snap, stack, and lock into one compact body — spray, balm, and tool in the space of one. Pull it apart, rebuild it your way, clip it on, and go. It reframed the whole product journey: not a fixed object, but a kit the user composes around their own ritual.

6
Modular Parts
1
Magnetic Core
360°
Rotation Tool
Customize. Combine. Carry.

L’Oréal Men Expert · Essentials Kit

Three
in One.

A pocket clamshell that carries a full routine — lip balm, fragrance, and skincare — clipped to a keychain and engineered to spec.

3in 1 L'Oréal Men Expert Essentials Kit — open clamshell case holding lip balm, fragrance, and skincare bottles, with an orange keychain tag.
L’Oréal Men Expert

One case, a whole routine.

An aluminum clamshell with a TPE insert holding three refillable bottles — snap it open, grab what you need, and clip it back on the go.

01Lip BalmLip Expert nourishing balm
02FragranceFine-mist atomizer
03SkincareDaily care formula
106×82×32
Dimensions (mm)
Aluminum
Case & Base
PET / PP Bottles
Keychain
Zinc Alloy Tag
Drawing · CAD Overview
L'Oréal Men Expert Essentials Kit CAD overview — top, front, side, section, and exploded views with a parts list and dimensions.
Project: L’Oréal Men Expert — Essentials Kit Scale 1:1 Units MM Sheet 1 of 1

Climate Design · airable

Reinventing
the Air We Live In.

airable — a ground-up rethink of AC, HVAC, and home climate, designed to vanish into the ceiling and breathe with the room.

Visit the airable website
dpproducts-pro.github.io/airableacproducts
Open ↗
Aairable

Climate that disappears.

A slim, recessed vent that replaces the bulky grille — quiet, even airflow that reads as architecture, not equipment. Explore the full product line on the airable website above.

Flush
Ceiling-Set
Quiet
Even Airflow
4
Design Iterations
David M. Perchuk

About

Hi, I’m
David.

I’m David, a product designer and marketer drawn to simplicity and the quiet moment a thing just makes sense in your hand. I work where design and marketing meet, across beauty, AI, and government.

Today I’m a Brand Activations Ops, Events & Experiences Intern at L’Oréal Groupe USA, inside the Professional Products Division. I help bring professional brands to life through activations and live events, from early planning to the moments that make a brand land.

Alongside that, I run Special Projects and the Agentic AI Pavilion at HumanX, and I’m increasingly drawn to governmental design: the space between citizen and government, and making systems work without a hitch. Living in DC has shown me how much the government quietly innovates.

The goal is never decoration. It’s the quiet certainty that something was made specifically for you.

Product DesignBrand Strategy Governmental DesignUX Research AI · HardwareMarketing Princeton, NJHudson Yards, NYC Washington, DCSan Francisco, CA
Design Philosophy — 01

Clarity is the whole job.

I don’t believe design is something you add. It’s what’s left after you remove everything standing between a person and what they came to do — until the right thing to do next is simply obvious.

01

Subtract first

Every element earns its place or it leaves. The hardest, most valuable decisions are about what not to build.

02

No manual required

If it has to be explained, it isn’t finished. Understanding should arrive a beat before instruction ever does.

03

Then disappear

The best work goes unnoticed — it answers the moment you reach for it, then gets out of the way the instant its job is done.

Special Projects & Pavilion · San Francisco · 2026

HUMAN[x]

The four days the AI industry plans its whole year around.

When every major name in AI lands under one roof, someone has to make the chaos feel effortless. For Special Projects and the Agentic AI Pavilion, that someone was me.

I shaped the Pavilion — the floor where agentic AI stopped being a slide and started doing things in front of people — and ran the connective tissue around it: speaker coordination, live operations, and a LinkedIn feed people actually stopped to read. Built alongside Barney Smith and Shoki Sakuma.

humanx.co →
HumanX

What I owned

01Agentic AI Pavilion — concept & build
02Speaker coordination & run-of-show
03Live, on-the-ground operations
04A LinkedIn feed people stopped to read
April 6–9, 2026  ·  San Francisco  ·  humanx.co ↗

Governmental Design

Design for the
Public Good

The space between citizen and government — making local and international systems matter, without a hitch.

stateos.state.gov / global-intelligence
StateOS
Global Government Intelligence System
Tax ProcessingProcessed
Passport RenewalsIn Review
Visa UpdatesSynced

UX Research · Live Prototype

StateOS

Global Government Intelligence System

A user-experience research project: a CRM concept that streamlines tax processing, passport renewals, and visa updates for U.S. embassies worldwide — designed around both the officer behind the desk and the citizen on the other side of it.

Role
UX Research
Focus
Citizen × Gov
Status
Live Prototype
View StateOS →

Fellowship & Service

What Moves Me

An Ode to
Apple.

There is a company that taught the world what design could be. Not ornament. Not style. But a kind of moral precision — the insistence that every object a human being touches deserves to be considered deeply.

Apple Park is architecture as philosophy. A ring of glass and steel set inside eleven thousand trees, where the building itself dissolves at the edges. It was Jony Ive's final argument: that beauty and function are not a trade-off. They are the same thing.

That idea lives in everything I make. The quiet certainty that someone thought about you — really thought — before you ever held the thing in your hand. That is the standard I carry.

Jony Ive LoveFrom Apple Park Liquid Glass Precision
“Design is not just what it looks like. Design is how it works.
Steve Jobs — founder, Apple
175
Acres, Apple Park
2.8M
Sq ft of glass
9,000+
Trees planted
Let’s build something worth caring about

Let’s
Connect

LinkedIn — David M. Perchuk